NORTH LOGAN — What’s in a name? For North Logan, potentially thousands of dollars and a clearer sense of self.
Once known as Greenville, North Logan changed its name to avoid confusion with another Utah town. Now, history may repeat itself as city officials consider changing the city’s name. North Logan Mayor Lyndsay Peterson joined KVNU’s For the People to lay out the case for the potential rebrand.
“When people move to the valley, they don’t even know that North Logan is an actual city,” Peterson said. “I’ve come across more than one person who doesn’t realize that they reside in North Logan. It’s a unique problem.”
That confusion isn’t just cosmetic — it’s costing the city money. According to Peterson, North Logan loses six figures annually in sales tax money that is mistakenly routed to Logan City due to ambiguous business addresses and the cities’ shared ZIP codes.
“Our staff is spending a lot of time chasing down those dollars,” the mayor said. “You’d think that it’s a one time thing, but it happens every year.”
Procedurally, the change would require a resolution from the city council and approval from the Lieutenant Governor’s office. While the process itself is straightforward, the mayor acknowledged the logistical headaches: business cards, signage and a rebranding campaign.
Some residents are advocating for a return to the city’s roots. Peterson stated in a previous interview that the city had conducted an informal poll of the community showing 56% of those polled supported going back to the name Greenville, while 32% prefer to stick with North Logan.
Peterson reiterated that no decision has been made yet and that the city council is likely six to 12 months away from any official action. In the meantime, the city plans to hold public workshops and conduct polling on the potential name change.
“We’re kind of at the point where it’s now or never,” said Peterson. “Are we going to go all in on North Logan?”