LOGAN – Saranoni Luxury Blankets was born from traditional values of hard work, grit, being flexible and following the market.
Nathan and Emily Peterson needed extra money to pay for their daughter’s medical expenses. Their oldest daughter, Eliza, was born with a birth defect and she needed surgery to correct it. Their insurance wouldn’t cover the cost of the surgery.
Saranoni Luxury Blankets invites the public to come and feel the different textures and styles of their blankets.
In 2006, the young couple with three children hatched a plan to sell newborn gift baskets at weekend craft markets. They put in exhaustive hours trying to make it work with three children, but found it wasn’t as successful as they hoped. As they evaluated what they were doing they found that the baby blankets sold well and decided to move in that direction.
They needed $100,000 to pay for their daughters’ surgery. Eliza was born without an ear and ear canal, among other issues.
“We took her to a hospital in California and found out what the cost of the surgery was,” Emily Peterson explained. “We also found out our insurance would not cover the surgery. They said it was cosmetic, and they wouldn’t pay for it.”
By the time their daughter was old enough to have the surgeries they had two other children, and they were just trying to raise a young family. Emily, Saranoni CEO, said her father and grandfather were entrepreneurs, and she thought they could do it.
When Peterson had a baby, she received gift baskets and felt like the things in the basket could be upgraded. The initial idea was to make quality newborn gift baskets and sell them at weekend craft fairs.
“We started in 2006 and after four years we were making a $100 to $150 selling the baskets on weekends. We decided we couldn’t make enough money to justify the work we were putting in. The blankets in the baskets were our biggest seller so we opted to just sell blankets.”
The people of Cache Valley were a great support for the Petersons and they appreciated the support of good neighbors and friends to help get the business off the ground.
“Thew business started in the basement of our River Heights home,” Peterson said. “People knew my husband sold blankets. We started selling so many blankets we started using storage units to store them.”
In the years that followed, they started to see the success of their initial hard work.
Last week, Saranoni blanket orders came from the across the United States, Australia, New Zealand, Saudi Arabia and Canada, to name a few. As the company has grown and the orders have kept coming in, the company’s contributions to charities became equally impressive.
Ambrai Bishop and Hayli Roundy finish embroidery on blankets on Monday June 9, 2025.
The Logan company has donated blankets to local and regional hospitals, cancer centers as well as drilling 29 wells in African communities so they could have clean water. They bought weaving looms for people in Cambodia so they can earn a living. Saranoni also contributes to a moped service for expectant mothers in rural Cambodia. Pregnant moms needing to get to faraway clinics are assisted with moped rides.
The company regularly donates blankets to patients going through chemotherapy treatments at the Huntsman Cancer Center.
A bulletin board in their office area has snapshots of many of the charities the company is involved in and the families they have blessed with their merchandise.
Some two dozen employees in their Logan corporate office have credit to give out their blankets to family and friends going through rough times like death, cancer, childbirth or illnesses.
Among Saranoni Luxury Blankets’ core values is giving blankets to those in need.
“When there are no words to say, a blanket can be that comfort to them,” Emily explained. ”Our mission is to bring comfort, warmth, and connection to individuals and families.”
Blanket sales were expanding and the future looked promising when Nathan was diagnosed with an inoperable brain tumor on November 5, 2021.
Nathan passed away peacefully on January 5th, 2022.
“His death has been tremendously difficult for our children and me,” she said. “There isn’t a day that we don’t miss him dearly, but we have tried to keep our chins up – tears and all – and continue the legacy of Saranoni so dear to Nathan.”
Emily is now a single mother of six trying to run a company.
“There was a lot of burn-out, but the love for a daughter and my husband kept us going,” she said. “In fact, the business grew.”
She not only was able to take care of her daughter’s surgery, but she was able to send three of her children on missions for the Church of Jesus Christ of Latter-day Saints and help many families along the way.
“We employ a great team, and we are grateful for the community and for their support,” she said. “We have multiple warehouses, and Ames has expanded our offerings to include soft baby toys.”
Saranoni recently added embroidery to their blankets. There is a staff that can take a design and put it on one of their blankets opening up a business, a school and family options to the blankets.
Saranoni Luxury Blankets has expanded their offering to include soft toys for newborn babies.
Saranoni Luxury Blankets has expanded their offering to include soft toys for newborn babies.
The company does regional truck load sales to Idaho Falls, Bountiful and Provo and the merchandise goes fast.
Peterson wanted to invite the public to come see their new showroom and retail outlet at 1616 S. 1000 W. Suite 120 in Logan. They are open Monday through Friday 9 a.m. to 5 p.m. Visitors can come to the showroom and feel the texture of the different types of fabrics and see the colors of blankets available.
For more information, people can find their website saranoni.com or call (435) 755-3200.