LOGAN – Anecdotal reports indicate that American consumers sometimes feel guilty about using the convenience of online shopping during the Christmas holidays as opposed to supporting local brick-and-mortar businesses.
If you’re one of them, just relax. Because it’s likely that your friends and neighbors have ample reason to feel just as guilty as you do.
During the 2025 Christmas holiday shopping period from Nov. 1 to Dec. 31, online shopping in the U.S. nearly topped $257 billion, according to research by Adobe Analytics, out of an estimated nearly $1 trillion in total spending.
A recent state-level study by the digital application service MobiLoud found that Utah ranks in the top ten of U.S. states that appear to be obsessed with online shopping.
“Utah stands out for curiosity and intent,” accord to Pietro Saccomani, the founder and CEO of MobiLoud.
“High search activity suggests (Utah) consumers are actively comparing options,” he adds, “even if they are not purchasing on a weekly basis. It’s a pattern we often see in fast-growing states where digital habits are still evolving.”
The analysts at MobiLoud based their research on three weighted factors including the share of residents who shop online, their likelihood of making weekly online purchases and search activity for online shopping items.
If Utahns’ online spending habits are in fact still evolving, it’s difficult to imagine how much further they can go.
The MobiLoud research found that Utah ranked seventh in the U.S. for online shopping, with 82.66 percent for residents confirming that they shop online with the average resident likely making 1.79 purchases per week.
Those purchases are being driven by more than 11,500 online searches per 100,000 Internet users here in Utah.
That also explains the reason that you can’t drive anywhere in Utah without seeing an Amazon, a United Parcel Service or a FedEx truck, because that weekly purchase average translates to nearly 6 million deliveries per week, 52 weeks a year.
In addition to Utah, the other states ranked in the top ten for online shopping included New Hampshire at number one, followed in descending order by Vermont, Delaware, Connecticut, Washington, Rhode Island, Minnesota, Maryland and Massachusetts.
Based in London, MobiLoud provides its clients with an application-building process that creates apps from existing websites with no extra work or maintenance required.