LOGAN – Fitness technology company iFIT Inc. has formed a new Science Council aimed at embedding cutting-edge scientific research into its personalized fitness offerings.
New advisory council of leading scientists will guide iFIT’s platform, integrating fitness insights and wellness technology for science-backed workouts.
The council, made up of experts in fields such as sleep medicine, cognitive performance, women’s health, and longevity, will guide iFIT’s efforts to integrate biometric data and health markers into its interactive training programs. The Logan-based company says this will enhance how workouts adapt in real time to a user’s performance and wellness profile.
“Health and wellness journeys are deeply personal—each of us starts from a different place,” said Kevin Duffy, CEO of iFIT in a release. “The iFIT Science Council allows us to translate that science into actionable, everyday routines.”
The inaugural council includes:
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Dr. Darshan Shah, longevity and health optimization expert, who also serves as iFIT’s Chief Medical Advisor
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Mona Sharma, holistic nutritionist and wellness strategist
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Louisa Nicola, neurophysiologist and performance coach
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Dr. Michael Breus, clinical psychologist and sleep expert
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Dr. Duncan French, high-performance sports scientist
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Dr. Vonda Wright, orthopedic surgeon and women’s health authority
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Dr. Rangan Chatterjee, functional medicine expert and bestselling author
Dr. Shah emphasized the shift away from “one-size-fits-all” workouts.
“By harnessing real biomarker data and the latest scientific research, we can tailor truly science-backed workouts to each individual,” he said in a release.
iFIT plans to incorporate heart-rate variability, recovery metrics and other biometric signals into its platforms to customize workouts and wellness plans.
The connected fitness market continues to grow, where companies target users looking for hyper-personalized training solutions. iFIT, headquartered in Logan, offers workouts via brands such as NordicTrack, ProForm, and Freemotion.