LOGAN, Utah — Two teenagers in Cache Valley are turning hustle into a full-time business, building a mobile auto detailing company they say started with little more than a sedan, basic supplies and a willingness to knock on doors.
Kash Selin, a current student at Ridgeline High School, and Joshua Toledo, who graduated last year, launched CV Auto Revival about a year ago after experimenting with a range of side ventures. Now, the pair say they average nearly 20 vehicles a week while working to grow their client base across the Logan area and beyond.
The name of their business reflects both their location and their mission.
“I came up with it when I started a year ago,” Selin said. “CV is Cache Valley. And then basically what we do is we revive and preserve the price of the vehicle.”
The two met as student-athletes at Ridgeline High School, bonding over football, wrestling and being relatively new to the valley before deciding to pursue business opportunities together.
“We were wrestling partners together and beat up on each other every day,” Toledo said. “From that, we became really good friends.”
After trying ventures ranging from window washing to real estate wholesaling, the pair decided to focus on detailing.
“We did a ton of stuff,” Toledo said. “We kind of went back to what we’d been trying to do … let’s just invest into one thing.”
That decision has turned into a growing operation. CV Auto Revival specializes in detailing everything from personal vehicles to farm equipment and commercial fleets — a niche that has helped them gain traction in Cache County’s agricultural economy.
“Our main focus is company trucks, company fleets, as well as farm vehicles, semi trucks,” Selin said.
The work can be demanding. What appears to be a simple job can quickly become more complex.
“We had this one time, we did a backhoe,” Selin said. “We thought it was gonna take us two hours, ended up taking five hours.”
Toledo added, “There was this thick layer of dirt on the bottom, and we had to redo the whole process.”
The company operates as a fully mobile service, bringing equipment directly to customers throughout northern Utah.
“We put (everything) in our work truck, and we drive out to wherever they are,” Selin said.
Most of their business comes from direct outreach and social media.
“Our main thing is we go door to door and business to business, and a lot of people also find us through our Instagram,” Selin said. “A lot of word of mouth, too.”
That approach has helped them build a steady client base, though their age can present challenges.
“When you go and talk to them … we’re only 18, 19 years old, and they’re trusting us with their vehicle,” Selin said. “It can be hard sometimes.”
Still, Toledo said their work often speaks for itself.
“We show them some videos, show them some testimonials,” he said. “These guys are serious.”
The business has also evolved significantly from its early days.
“We started with a Toyota Camry,” Selin said. “We got chemicals from Walmart and had a little shop vac. And that was it.”
As revenue grew, the pair reinvested in professional-grade equipment, including pressure washers, air compressors and specialized detailing tools. They’ve also expanded services, adding treatments like clay bar applications designed to remove contaminants from a vehicle’s paint.
“We study a lot of the market,” Selin said. “Once we found what actually worked for us, we stick with it.”
Despite the growth, the operation remains labor-intensive. Beyond cleaning vehicles, the teens say their days are filled with sales, marketing and preparation.
“It’s not only that we wake up and go and clean cars,” Toledo said. “We wake up, we go knock and get clients, and then we come back … we have to prep for the next day.”
The business is now their primary focus. Selin said he attends school part-time before dedicating the rest of his day to the company, while Toledo works on it full time.
“We average three cars a day, so a total of 18 to 20 a week,” Selin said.
Looking ahead, the pair say they plan to continue growing CV Auto Revival while maintaining a focus on quality.
“Whatever we get, it’s always gonna be hard because we want to make it look brand new,” Selin said.