Today’s internet is a highway full of traffic. Having the best set of products to sell, excellent content to share, and services to offer are all great but hold no value if they’re not adequately advertised to your market. Simply launching your website on the internet isn’t enough, you’ll need to implement a strong marketing strategy to boost your online visibility.
Whether you’re a business owner wanting to connect with prospective customers, or you’re reading this article because you’re interested in marketing strategy, you can still discover more ways of marketing your website by utilizing these tips here.
1. Tap Into Local Marketing
One strategy that works well for generating traffic to your small business website is to use local advertising mediums- like radio -to create brand recognition within your community or service area. When customers need your services, they’ll remember your ads, and 90% of them will go searching online for more info about your business. Radio advertising has a extremely strong track record in Cache Valley, and we even have tools that compare spikes in your web traffic to your radio schedule!
You can also advertise your business through display ads or advertorials on local news websites, such as cachevalleydaily.com. Placements like that bring your business more credibility since they are seen by a hyper-local audience.
Make sure to network regularly within your community. People who know you become your biggest advocates, and will spread the work about what your business has to offer.
2. Create Targeted Digital Campaigns
If you want to promote your site to a more specific audience, you may want to consider using targeted ads. One effective way is to let us generate a list of relevant keywords that your audience is likely to use, and send ads to those online searchers. We can then continue to serve them ads using website remarketing.
Another way to target potential customers is by using the places they visit, a tactic called GEO-fencing. We’ll put up virtual fences around the businesses you compete with, events in your industry, and even your own location to serve ads to people that have the behaviors ideal for your customer base.
3. Optimize Your SEO
Search Engine Optimization (SEO) is a very important part of most website promotional activities. It’s responsible for improving your site’s ranking on Google and other search engines for the potential customers that aren’t already familiar with your brand.
As a business owner, you probably have a wealth of knowledge about what you do. Use your website to share compelling articles related to your products, services, or industry. The most important thing to keep in mind is that your site will get more visits when there is low keyword competition and high search frequency. Make sure to release compelling articles and content, too.
Many website owners love this strategy because it’s entirely free; as long as you have the time to regularly write blog posts. Probably the only downside of it is the wide competition due to its availability for everyone. Based on your content quality, your navigation convenience, and external links, you get to rank up on the search engine lists.
4. Utilize Organic Social Media Marketing
When someone mentions online marketing, automatically everyone associates it with social media marketing. There’s a certain amount of influential power that social media has when it comes to gathering prospects. Through social media platforms, you can communicate directly with your target audience and get instant feedback.
The dominant social media forces are still Facebook and Twitter. However, others like Instagram and Pinterest are starting to catch on as other ways for businesses to promote their websites.
Some social media platforms like Facebook and Instagram allow you to advertise your business directly to your established market, allowing for more targeted and effective strategies. The promotion of your website on these social media sites can help your brand reach an audience worldwide.
Patience Pays Off
Promoting your small business website requires patience and perseverance. It may take a few weeks and even months before you achieve the results you want, but remain consistent and you will see results.